Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each form of communication will be chosen to which is applicable to the situation for example for a one-to-one/ team meeting will be best carried out face-to-face as it is the most effective way to make sure a point is understood properly, as it is a lot more personal and professional. Whereas if a company wants to distribute a monthly newsletter, this wouldn’t need to be as personal as a face to face, it could be carried out over email. Therefore this wouldn’t mean a employee would have to take time out of work and the messages can be sent on a large scale without taking much time to process.